Post by nojime4575 on Feb 15, 2024 0:40:23 GMT -5
Since the time of Aristotle's pathos , emotions have been the prime mover of human interaction. As also analyzed in our article on Neuromarketing and the discovery of the main mechanisms that regulate and direct consumer purchases, decisions are influenced by various factors, including emotional ones. What role do such emotional reactions play in daily life and, above all, how do they impact consumer choice? Etymology can help us. In fact, emotion (ex movere) corresponds to the perception that moves our feelings from an ordinary dimension to a peculiar one.
Emotionality significantly influences a decision, in a more direct and immediate way than conscious rationality. In marketing, all this materializes in a cause-effect mechanism: I excite the consumer so that his Morocco Phone Number List emotional sphere is stimulated with precedence over the cognitive one. These sensations, precisely, are capitalized by companies in the sector to achieve various objectives, including accompanying the customer along the various stages of the funnel , i.e. making the brand or product known, entering the heart of the consumer, thus reaching the sale and obtain the much desired loyalty.
Emotional marketing consists of the use of persuasive messages, such as stereotyped images (e.g. the crawling baby) that draw on the most common and shared human emotions, in order to establish a deep and unconditional connection with the public. We often tend to appeal to just one emotion, which may be joy, fear, love, or any other strong enough to influence decision making or prompt action. What makes emotional marketing so effective?
Emotionality significantly influences a decision, in a more direct and immediate way than conscious rationality. In marketing, all this materializes in a cause-effect mechanism: I excite the consumer so that his Morocco Phone Number List emotional sphere is stimulated with precedence over the cognitive one. These sensations, precisely, are capitalized by companies in the sector to achieve various objectives, including accompanying the customer along the various stages of the funnel , i.e. making the brand or product known, entering the heart of the consumer, thus reaching the sale and obtain the much desired loyalty.
Emotional marketing consists of the use of persuasive messages, such as stereotyped images (e.g. the crawling baby) that draw on the most common and shared human emotions, in order to establish a deep and unconditional connection with the public. We often tend to appeal to just one emotion, which may be joy, fear, love, or any other strong enough to influence decision making or prompt action. What makes emotional marketing so effective?