Post by habone1677 on Feb 15, 2024 0:14:52 GMT -5
Changes and future trends provide reference for online content marketing of maternal and infant brands. 1. Overview of maternal and infant content The supply of maternal and infant content on Douyin, Toutiao and Xigua is growing steadily. In the second quarter of 2021, the supply of maternal and infant content under the massive engine system has grown steadily.
On Douyin, affected by Douyin’s “55 Trendy Shopping Festival” event, the Colombia Phone Number List number of maternal and infant-related videos reached a small peak in May. Maternal and child-related content on Toutiao and Xigua Video has grown steadily. On Douyin, the growth of stable content supply has ensured the dissemination of content. The playback volume of maternal and infant content reached a small peak in May; the number of readings of maternal and infant content articles on Toutiao fell back in May. The video playback volume of maternal and infant content on Xigua Video is relatively stable.
Content related to children's toys and milk powder has the highest views In the second quarter of 2021, on Douyin, the content of children's toys and milk powder attracted the most attention, followed by children's clothing and nutritional supplements. Children's clothing, feeding supplies and children's shoes rank among the top three in terms of growth rate. is mainly composed of the new generation of parents born in the 80s and 90s. In addition to basic children's toys, milk powder and complementary food content, they are also interested in trendy children's clothing.
On Douyin, affected by Douyin’s “55 Trendy Shopping Festival” event, the Colombia Phone Number List number of maternal and infant-related videos reached a small peak in May. Maternal and child-related content on Toutiao and Xigua Video has grown steadily. On Douyin, the growth of stable content supply has ensured the dissemination of content. The playback volume of maternal and infant content reached a small peak in May; the number of readings of maternal and infant content articles on Toutiao fell back in May. The video playback volume of maternal and infant content on Xigua Video is relatively stable.
Content related to children's toys and milk powder has the highest views In the second quarter of 2021, on Douyin, the content of children's toys and milk powder attracted the most attention, followed by children's clothing and nutritional supplements. Children's clothing, feeding supplies and children's shoes rank among the top three in terms of growth rate. is mainly composed of the new generation of parents born in the 80s and 90s. In addition to basic children's toys, milk powder and complementary food content, they are also interested in trendy children's clothing.