Post by account_disabled on Feb 18, 2024 0:28:28 GMT -5
Even with changes in the B2B marketing landscape related to consumer behavior and technical innovation, content marketing remains a reliable and powerful way to attract new customers and build relationships with them to provide long-term value for businesses. According to a survey conducted by ContentWriters, 61% of respondents publish content multiple times a week. Additionally, 89% of these marketers cited higher quality leads through content marketing, compared to other tactics. The difference in 2021 will be how to use content marketing more effectively. T
ouchpoints that are traditionally viewed as B2C will be even more critical in B2B content marketing in 2021. Additionally, Google's most recent updates are leaning towards conversational searches, as consumers become more Mobile Phone Number familiar with using smart speakers for research. This means that voice-activated content, i.e. query-based content, will become a key part of an effective content marketing strategy in 2021.
Additionally, marketers who see the most success with content in 2021 won't just churn out content; instead they will create less content, but they will make each piece of content more effective. This means ensuring that your audience can find your content on their favorite channel and in the format they prefer. For example, 80% of people say they typically switch from online search to video when researching products to purchase. Therefore, taking a multi-channel, multi-format to B2B content marketing success in the future. B2B Marketing 2021 Trend 4: