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Post by rakib1 on Feb 15, 2024 1:14:03 GMT -5
Step #3. Development of a template for mass mailings The standard template that the store used for mailings had a minimum of visual content and a lot of text. The letter does not attract attention and does not stand out among other mailings. Perhaps, having opened it, the user will not be interested and will not read it at all. On the positive side, the emails included a converting button that took users to the Poland Phone Number List store’s website. Old mailing templateOld mailing template What we included in the new email template for mass mailings: contacts for quick communication; links to the most popular product categories of the site; banner with an informational occasion or promotion; a selection of promotional products; product of the week; a button to go to your personal account to track bonuses; links to social networks. The subscriber now immediately sees what is on sale in the store, and the offered promotions motivate them to place an order. New mailing templateNew mailing template The click-to-open ratio of a new email (CTOR) increased by 33% compared to the old template. results The share of sales from email newsletters increased from 10% to 20%. The mailing list increased by 4,500 contacts in 30 days. Automatic mailings have appeared that accompany the client before and after making a purchase. Using a system for collecting an address database and automated letters, you can significantly increase the number of subscribers and sales of your online store.
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