Post by account_disabled on Feb 28, 2024 1:18:10 GMT -5
As if from a sudden desire, one becomes a global giant We all know Netflix , especially in the last year it has kept us company every night, if not all day every day. In fact, it exceeded 200 million subscribers in the past year, when, in 2019, it reached around 9 million. Luckily, they invented it, otherwise we would have been playing Monopoly and Guess Who every night? But who invented Netflix and above all how was this successful idea born? Certainly not with a stroke of genius, as the author of the book " it will never work" and founder of the technological giant Marc Randolph explains to us . Entrepreneur and investor, he worked at Sillicon Valley, until one day he decided that he no longer wanted to be employed by someone but to create something of his own. Together with his friend, colleague and investor Reed Hastings they began to think about what could be sold online, but above all, Reed suggested, what could trigger a need in customers.
In fact, this is exactly what marketing teaches us: creating a need. They thought about Paraguay Phone Number selling shampoo online, but it wasn't a very attractive product, they thought about videocassettes, just like they did with books, but even then, the postal delivery time would have been too long and the cost of the videocassettes was also too high . They therefore decided to focus on a good not yet on the market except in Japan: DVDs. They were still unknown before 1997 and above all they had discovered that they would put them on the market at a reasonable price so that people would start to have the pleasure of collecting them just like CDs. They understood that they had had the right intuition, but now they needed financiers to build it and keep it going. Reed became the first, Marc instead made his time and energy available to him. Marc becomes Netflix's first CEO. Little by little his dream begins to come true, he is the founder of a start up.
The moment of launch arrives, a crucial moment for every new company that comes into the world, on April 14, 1998. The June revenues exceed expectations, so much so that the servers are blocked. Netflix continues to grow exponentially, until in 2000, it suffers a collapse, rentals stalled and subscriptions no longer rise. They absolutely have to find a solution as quickly as possible, they find themselves without money just like in 1997, it was like going back in time when they decided to implement this "crazy" idea. Forced to reduce staff and speed up returns, the DVDs will no longer return to the base, but can be left and returned to strategic points in the country, so as to send them back to the new customer the same day. This was one of the greatest innovations , so much so that Netflix was listed on the stock exchange . Marc's dream became reality. This is how a person's sudden desire led to a concrete reality, after attempts, ideas, hypotheses, mistakes. I want to leave you with some "rules" in case there is someone among you who wants to be part of the famous "crazy people": Better to be wary of those who talk about "enlightenment": the best ideas do not arise suddenly, they creep in slowly, gradually, thanks to time.
In fact, this is exactly what marketing teaches us: creating a need. They thought about Paraguay Phone Number selling shampoo online, but it wasn't a very attractive product, they thought about videocassettes, just like they did with books, but even then, the postal delivery time would have been too long and the cost of the videocassettes was also too high . They therefore decided to focus on a good not yet on the market except in Japan: DVDs. They were still unknown before 1997 and above all they had discovered that they would put them on the market at a reasonable price so that people would start to have the pleasure of collecting them just like CDs. They understood that they had had the right intuition, but now they needed financiers to build it and keep it going. Reed became the first, Marc instead made his time and energy available to him. Marc becomes Netflix's first CEO. Little by little his dream begins to come true, he is the founder of a start up.
The moment of launch arrives, a crucial moment for every new company that comes into the world, on April 14, 1998. The June revenues exceed expectations, so much so that the servers are blocked. Netflix continues to grow exponentially, until in 2000, it suffers a collapse, rentals stalled and subscriptions no longer rise. They absolutely have to find a solution as quickly as possible, they find themselves without money just like in 1997, it was like going back in time when they decided to implement this "crazy" idea. Forced to reduce staff and speed up returns, the DVDs will no longer return to the base, but can be left and returned to strategic points in the country, so as to send them back to the new customer the same day. This was one of the greatest innovations , so much so that Netflix was listed on the stock exchange . Marc's dream became reality. This is how a person's sudden desire led to a concrete reality, after attempts, ideas, hypotheses, mistakes. I want to leave you with some "rules" in case there is someone among you who wants to be part of the famous "crazy people": Better to be wary of those who talk about "enlightenment": the best ideas do not arise suddenly, they creep in slowly, gradually, thanks to time.